More than 50 years
A thriving reality.
Giordini s.r.l. is an historic Italian brand that celebrated its 50th anniversary in 2014.
It is a family business now in its third generation and today it represents a thriving and true reality of the industrial scenario of Arezzo, famous around the world for its gold production.
Currently Giordana Giordini, head of the company with her brother Alessandro, holds the position of "President of the Confindustria Tuscany South gold jewellery section" which gives her a leadership and development role not only for her company but for the entire gold jewellery sector of Arezzo.
A family history that has become a business reality.
The beginningThe Giordini s.r.l. brand was officially founded in 1964, but the origins of this story are even more remote and refer to Olga Santini, who opens a small goldsmith laboratory.
The first generationOlga soon became associated with her partner, which later became her husband, and together they created Giordini s.r.l., a brand that will be registered with the number 156 AR. They started producing goods on their own, bought complex machinery, created jobs and established themselves in the market, they became known for their production of gold diamond cut beads.
The second generationThe family also grows and with Giordana and Alessandro comes the second generation. The two brothers consolidate and develop the family business, expand the range of products, begin to look at international and prestigious fairs such as Las Vegas and Hong Kong.
A leading companyThey establish themselves as a leading company and export to America and Mexico, where they are personally present every month in direct contact with customers. They travel, observe and change in synergy with the demands of the markets, demonstrating managerial skills and flexibility.
The ChangeIt presents the opportunity to invest in risky choices, to see new horizons in unknown markets, or turn to the Middle East and do it with new products, artifacts open to many different techniques and elaborating on aesthetic codes expressly aimed at the Arab world.
A new challenge and the third generationIn addition to the Arab market, the Giordini family is preparing for a new change that will be carried on with the third generation, projected on to new markets.