Giordini srl is a historic Italian brand that celebrates its 60th year of activity in 2024.

It is a family business now in its third generation and today represents a thriving and healthy reality in the Arezzo industrial scene, famous throughout the world for its goldsmith production.

Currently Giordana Giordini, who heads the company with her brother Alessandro, holds the position of "President of the goldsmiths section of Confindustria Toscana Sud" which gives her a leadership and development role not only for her company but for the entire goldsmith sector of Arezzo.

The Giordini srl brand was officially born in 1964, but the origins of this story are even more remote and can be traced back to the figure of Olga Santini, a young woman from Arezzo, who long before opened a small goldsmith's workshop where she worked on behalf of other companies.

Soon Olga joins forces with her partner, then husband, and together they create Giordini srl, a brand that will be registered with the number 156 AR. They begin to produce on their own, purchase innovative and complex machinery, create jobs and establish themselves in the market of the time with the production of gold diamond balls, participating in Italian trade fairs.

The family also grows and with Giordana and Alessandro the second generation arrives. The two brothers consolidate and develop the family business, expand the range of products, begin to look at international and prestigious fairs such as those in Las Vegas and Hong Kong.

They export and establish themselves as a leading company in America and Mexico, where they are personally present every month in direct contact with customers. They travel, observe and change in synergy with market demands, demonstrating managerial skills and flexibility.

There is an opportunity to invest in risky choices, to see new horizons in unknown markets, that is, to turn to the Middle East and do so with new products, artifacts open to the most disparate techniques and elaborated on aesthetic codes expressly aimed at the Arab world.

In addition to the Arab market, the Giordini family is preparing for a new change that will be carried forward by the third generation, projected towards new markets.